Global Alliance For Tax Justice – Branding

Challenge: To end global tax evasion in order to let everyone, including corporates, pay their fair share.

Strategy: To connect the tax theme to the percentage universal symbol and give to it a soul in order to become alive. So that GATJ becomes a friend ready to help the world solve this problem.

Have a look at some images of the global campaign from around the world.


Project Partner: Latte Creative

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