Global Alliance For Tax Justice – Branding
Challenge: To end global tax evasion in order to let everyone, including corporates, pay their fair share.
Strategy: To connect the tax theme to the percentage universal symbol and give to it a soul in order to become alive. So that GATJ becomes a friend ready to help the world solve this problem.
Have a look at some images of the global campaign from around the world.
Project Partner: Latte Creative