NSR

Challenge:

Enhance the appearance of their high quality standards approach, focusing on innovation, attention to details and ability to manage projects of any kind as a great multinational.


Strategy:

“Uptitude”, born from the blend between the words “up” and “aptitude”, is designed to focus the brand personality on an “attitude of growth” of the company and its customers.

This strategy was integrated with a visual approach to evoke the idea of innovation and technology, the key assets of NSR.

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